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Comcast and EA are finalizing a deal to stream games on X1 cable box systems

Popular game publishing firm Electronic Arts is reportedly finalizing a deal with Comcast to bring its popular game titles to the media publisher’s own cloud-connected X1 cable box systems.

Comcast X1's user interface
Comcast X1 operating system’s user interface

According to Reuters, which cites five separate sources close to the deal, EA and Comcast is finally coming out of prototype-testing phase from past 2 years. Popular game titles like Plats vs. Zombies, Madden, FIFA and Monopoly franchises were called out as those being available for streaming.

If the both company signs an agreement, then the Comcast’s X1 platform users can buy and play streaming games from their TV without the need of a gaming controller. It’s reported that a tablet you already own can be used as a controller to play the games. Although we have mentioned the bigger titles, the game will not come with bigger, console-level titles. These games would be smaller, smartphone-level games.

According to the sources, Comcast will not launch the action and first-person shooter games initially, as it has planned to try its hands on casual games first and later will look into more categories by coming down to user preferences.

As of today, Comcast has over 20 million customers in U.S. and with the vast user-base, it has the capability to impact on the living room entertainment and gaming market. If the companies closes this deal, then it would make you buy games easily with their new games distribution model, similar to that of buying a pay-per-view movie.

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About Kate McEnroe

Kate is a well known optimist New Yorker and experienced in digital as well as analog gadgets, she is the senior manager as well as senior writer of TND Media, who loves to write about Microsoft technologies, Laptops & PCs. All posts by Kate


  1. comcast has the most inconsistent connections for gaming. we're talking about a 25 down 5 up connection that can't play 10+ yr old games smoothly. yet, they're going to stream games by a company known for taking shortcuts and rushing flawed products to market. here's an idea comcast, how about investing some money in reconstructing your piss poor infrastructure and hiring americans to do your tech support.

  2. funny how our government didn't go after comcast with an antitrust case long ago, but wait "Comcast employs multiple former US Congressmen as lobbyists.[36] The National Cable & Telecommunications Association, which has multiple Comcast executives on its board, also represents Comcast and other cable companies as the fifth largest lobbying organization in the United States, spending $19.8 million in 2013.[35] Comcast was among the top backers of Barack Obama's presidential runs, with Comcast vice president David Cohen raising over $2.2 million from 2007 to 2012."

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