World’s largest social network extends its reach to fitness space. Facebook acquires popular fitness-tracking app “Moves” to add it to its aggressive mobile app plans.
In its homepage, Moves announced that it’s joining Facebook as it has been acquired by Zuckerberg’s company. It also said that Moves app will continue as a standalone app and will not “commingle data with Facebook.” The second statement might have come to appease those users who concerns about privacy.
Moves app developed by a Finland-based ProtoGeo Oy that was founded in January 2014. Facebook also acquired the company ProtoGeo Oy.
In a statement on its website, Moves said:
“Today, we’re delighted to announce that Facebook has acquired our company and the Moves app. Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.”
Moves app will remain unchanged and work as a separate app only. Recently, Facebook announced acquiring of WhatsApp messenger for a whopping $19.2 billion, where WhatsApp CEO Jan Kaum also said that the app will remain intact without any advertisements.
It’s still unknown why Facebook acquired the Moves fitness-tracking app. With its recent acquisition spree of wearables, apps and messengers, we guess it’s planning something “big” that would come with integration of all these services. It’s also possible that Facebook want to add bunch of popular apps to its catalog to become an app company!
Moves app launched in January 2013 on App Store, since then, it had seen over four million downloads on iOS and Android platforms. So it’s appreciable that Moves has millions of active users. As wearable computing devices, like smartwatches and fitness bands are becoming more popular, Moves will only lure in more users to its platform. That could also means, Facebook would use those users data to analyze and use it for targeted ad servings.
As of now, Facebook steadily growing its app database, which so far includes WhatsApp, Instagram, Paper, Moves and Facebook Messenger – all working independently. Except Paper and Messenger, Facebook hasn’t yet used its brand name in rest of the apps. Is this a beginning of a new era for Facebook?
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