Uber has changed its logo and people don’t really know what to make of it. If you haven’t noticed, just go check your phone right now. Do you like it? Hate it? Let us know in the comments.
Some have compared the new logo of the ride-hailing company with that time when you walked into an abstract art museum and couldn’t make heads or tails of the “interesting” paintings.
On the other hand, you might dig the new curious logo that Uber has adopted, one that the company’s CEO Travis Kalanick personally helped design. Yes, instead of handing over the task to “branding agencies that specialize in translating corporate values into fonts and colors,” as The Verge put it, Kalanick sat down with an in-house team and got his hands dirty.
On Tuesday, the ride-hailing startup replaced its plain metallic grey U-logo with a sort of bank-y looking design. Both of its apps, the passenger and partner ones, have been rebranded.
Uber changed its face at a time when the company’s valuation keeps on skyrocketing; its most recent valuation has it at $62 billion. But whether this change was a good idea or not, only time – and customers – will tell.
Kalanick’s post announcing the news started off with a question “Have you ever looked at someone’s hairstyle and thought ‘oh my, you peaked in the 1990s?’” Apparently, that’s how he felt about the old logo: not fetch enough.
But what about the new design – what’s it supposed to be? People speculated on the matter (a drunk Pacman?), and an Uber spokesperson tried to explain what it should stand for. The answer is not much more enlightening:
“At the very center of the app is the bit, which is supposed to summarize the technology. And the rest is the shape that denotes the product,” in paraphrased form. The single line customers will see in their app (above, left) seems to represent the passenger’s ride in the Uber vehicle.
In the driver version of the app (above, right), there are two lines: one for the picking up journey and one for dropping off passengers. Even though this explanation sort of makes sense, the entire design has already received some negative backlash from customers.
Uber hopes to eventually customize the app’s background colors for every country the company operates in. At the time of the announcement, two versions were made public: a red version for China and a turquoise version for India. Uber’s tagline also suffered some changes; it is no longer “Everyone’s private driver” but “Get there.”
Image Source: Business Insider