Official statements have been made recently that suggest the beta testing has started for the new Brave browser that handles ads a lot differently that we’ve seen other browsers do so far. This comes as a possible key to the issue that so many publishers have started dealing with ever since ad blocking became a thing. But no matter how you look at it, this is certainly a double-edged blade type of situation.
Firstly, we need to remember why ad blocking became a thing to begin with. Nowadays, opinions are so varied on this delicate subject and it mostly depends on whose perspective you look at the situation from. Users came up with ad blocking for multiple reasons – be it online advertising which ended up being used as means to spread malware, the discomfort of being subjected to watching content that is not relevant to you while you’re browsing and so on.
That’s why things like TiVo first came out. That’s why Google, Microsoft and every other strong Internet presence out there is putting so much effort into personalizing your activity via browsers so much; up to the point in which googling things will predict what you meant as soon as you start typing – and not because that topic is popular in any way. Ad blocking may seem necessary for the user, but it’s a killer for the websites said user visits as it makes revenues plummet.
Instead of straight out blocking the ads, the Brave browser makes use of filters to minimize their impact on your browsing experience. Brave can help you block the larger ads, while finding a lighter and less intrusive way to display the rest. Instead of having to dodge ads by carefully tapping on the page you’re visiting to make sure you won’t accidentally end up somewhere you didn’t want to be, the ads would be compressed in certain parts of your screen.
Not only that, but the Brave browser promises to also get rid of tracking and other analytics scripts, which will make your navigation faster. Surely this sounds like a great addition to the world of browsing, but there is a tiny catch to it. Things won’t go that way all the time: in order for you to be able to enjoy the sort-of-ads-free experience, you first need to basically let ads through to you in order for you to store ‘credit’. This credit can afterwards be used by you to select the websites you wish to be able to view completely without ads.
Anyone can hop on the beta testing phase by visiting the Brave Website and signing up for it. You’ll be placed in a queue and contacted when a spot clears up. The browser is available for iOS, Android, Windows, MacOS and Linux, employing an open-source principle and making everything available for individuals willing to pitch in on GitHub.
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