Facebook inc’s (NASDAQ:FB) photo-sharing app, Moments cannot be accessed any further by its users across the territory of Europe, since the government has ordered Facebook to stop its service with immediate effect after weighing around the harm it can cause via its facial recognition technology, leading to lack of the confidentiality of its users.
Facebook users in Europe will no longer be able to share their momentous facial expressions with friends and family anymore, the app named Moments which allow users to share their mobile-phone photos with the world was launched in the U.S. this week.
Richard Allen, Facebook’s head of policy in Europe said:
“We don’t have an opt-in mechanism so it is turned off until we develop one.”
The social networking site has been boasting of its facial recognition technology to be more powerful than ever, which has resulted in a discord with the European and Canadian privacy regulators. Earlier this year, Facebook also claimed that its DeepFace AI System was powerful enough to spot users with an accuracy level of 97.25%.
In 2010, Facebook decided to plunge down its facial recognition technology to identify people in snaps, but only after two years, it was compelled to pull out the technology from the boundaries of Europe, just after Ireland’s data protection commission brought to light the privacy issues. The Irish data regulators say that the user must be allowed to choose whether they want to move ahead with the service or not, with an opt-in. But, there is no such schedule fixed as to when such feature would be added to the Facebook’s new app.
Using Moments you can set up all the photos on your mobile phone into groups, categorizing them according to the date they were clicked on. The Facebook’s facial recognition technology also helps to seek Facebook Friends to whom users can forward their photos from the Friend list.
At the time, the privacy commissioner of Canada said:
“Of significant privacy concern is the fact that Facebook has the ability to combine facial biometric data with extensive information about users, including biographic data, location data, and associations with friends.”
Facebook has been trying to concord with the government, but in spite of its efforts, it has not been able to do well, due to its stringent facial recognition technology works, since the system which is widely in use by the technology related firms and other firms too, has been a subject of debate all over the US.
According to a combined privacy statement, released recently by the privacy groups, at a base minimum people should be able to walk down a public street without fear that the companies they’ve never heard of are tracking their every movement – and identifying them by their name – using facial recognition technology. The government believes that this technology can pose a long-term threat to end-user’s state of privacy which is why they ordered an immediate turn-off for the service.
The social- media networking platform is also tackling other privacy questions after the declaration made by the Belgian data protection watchdog, made known this week, which raised severe allegations against Facebook claiming that it is tracking people’s internet activity outside its site.[ Via ] [ Android App | iOS App ]