Facebook will track the time spent on news feed content, in an effort to improve the content for users. The social-networking site does not display posts of friends or pages when a user logs in through web or mobile app.
This is not the first time the social-networking site has tried to bring relevant posts to users. The decision comes after a survey collected feedback from users, allowing the site to display preferred posts. The data from the survey also revealed that traditional liking, sharing and commenting were inadequate. Researchers now believe that users did not want information related to trending events as they were not keen on interacting with it.
“There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it,” said Ansha Yu and Sami Tas, researchers at Facebook.
Facebook will add a new algorithm to the site that will determine the stories users are interested in i.e., reading a post or a particular section of a post. The two senior software engineers explained that users will see more topics that they are interested about. Yu said that the algorithm will not rely on a time spent on a particular post as people spend time, mostly on harder to read or a simple long post.
The focus is to make the news feed interesting and compelling for users, and enhancing the overall experience of the time spent on Facebook.. In April, Facebook tweaked the algorithm to provide emphasis on updates instead of content from pages.
According to Facebook, the update will be rolled out in the coming weeks, and would not have any significant changes in distribution of pages. The question is that how Facebook will measure a user preference of he does not like, share or comment the preferred posts.[ Source ]