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FES Watch created buzz around the world with its slim and sleek crowdsourced smartwatch with a smart E-Ink that changes the appearance of the wearable depending on the user’s gestures, and the watch comes with a total of 24 different designs to choose from. No one knew who was behind the FES project. But, a report from The Wall Street Journal revealed that Sony is the company behind the E-Paper smartwatch.
Citing a statement by a Sony spokesperson, the WSJ reported that Sony has a project in development called “Fashion Entertainments,” where the company tests the E-Paper devices including fashion wearables. The video, embedded below, shows the possible fashion devices that may be in the market soon such as E-Paper based shoes, footwear strips, eye wears and watches.
Sony-made crowd funding website for Fashion Entertainments has surpassed its initial goal of $17K (2 million yen in Japan) in its first 3 weeks and now crossed US $23,000 with the support of over 150 backers.
Although Sony declined to comment on its release date, FES watch’s crowdfunding backers are able to pre-order the device and get it shipped in May 2015 or later.
Attention readers, this E-Ink or E-Paper based watch would be a fashion gadget, and it wouldn’t be as smart as the current popular smartwatches like Moto 360, LG G Watch or Apple Watch. But, the customization option would be much better than any other available wearables in the market.
A person involved in the project, said to the WSJ:
“We hid Sony’s name because we wanted to test the real value of the product, whether there will be a demand for our concept.”
[ Source (Japanese)]
