It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog. Since the year of 1997, Nordstrom has been using models with disabilities; and even Nordstrom continues its traditions of using them in its annual July catalog. In this summer, Nordstrom Inc. updated its catalog with a woman who is sitting in a wheelchair modeling boot and also the catalog has a man modeling Nike running shoes, but in contrast to that, the man has a prosthetic leg.
Hiring disabled professionals is becoming a part of routine for Nordstorm’s DNA, from that its regular customer never think of that, and they don’t even realize unusual about it.
Meg O’Connel, a partner of Global Disability Inclusion said,
“Identifying companies that utilize models or actresses with disabilities has been like finding a needle in a haystack,” and also she added, “is a leader in this space and has been a long-standing supporter of disability inclusion not only in their advertising, but also in employment and accessibility in their stores.”
The clothes that the models in Nordstrom catalog, wear is a common one and it’s not an adopted clothing for them. The model with prosthetic leg wears Nike shoe in his one normal leg and also the same shoe in his another prosthetic leg.
Nordstrom spokeswoman Tara Darrow said,
“Really about reflecting the customers and communities we serve. We serve diverse customers and it’s an opportunity for them to see themselves when they’re looking through the book or online…. We don’t promote it or go out and talk about it. We just think they look great.”
O’Connell also noted that Diesel and H&M recently featured disability model, and Swiffer uses amputee actor. She also noted that people with disabilities will become a model for advertising agencies in the future, and it’s becoming a very trend for them to feature model with disabilities.