By the fall this year, Facebook will forward the aggregated data on gender and age of people who view TV shows on their devices to Nielsen.
Nielsen, a renowned TV rating company is looking to collaborate with Facebook in order to track what viewers see on their respective devices. Nielsen had been focusing on the TV viewership tracking but, in the recent past, they are not able to find the accurate viewing habits, thanks to the age of smartphones.
There had been rumors about the partnership between Facebook and Nielsen but nothing had been official. The first news about the partnership came out in October in the year 2013 when Facebook managed to alter the posts of their users in order to know and track their moods. Facebook is trying to track the behavior of its users.
Most of the users were upset with the idea of Facebook for tracking their moods. This is the reason why Facebook is making sure that the privacy of its users is not disturbed any bit while making the study with Nielsen.
Consumer privacy is also a main concern for Nielsen and they live with such reputation in the market. They are always trying to push the limits in order to ensure the privacy of users.
The Tech Times has come out in criticism of this partnership and it has claimed that Facebook will once again play with the privacy of its users and use the stats to entice the advertisers. ‘Experian Marketing Services’ is expected to be a part of the work facilitated by the partnership of Nielsen and Facebook.
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