Google (NASDAQ:GOOG) acquires Nest and now, Nest announces the interest on acquiring Dropcam. According to the reports, Nest to acquire the cloud-based home monitoring service for $555 million and what’s this all about? It’s Google that want to make your home a ‘smart home’ before someone else does.
If Google uses these products as a platform to render ads (in any possible ways), there will be thousands of advertisers ready to opt-in to Google’s plans.
This acquisition decision has been made by Nest after receiving many requests and feedback from its users regarding the better integration of Nest and Dropcam products and services. Matt Rogers, head of engineering and co-founder of Nest said in a blog post:
Eventually, the plan is for us to work together to reinvent products that will help shape the future of the conscious home and bring our shared vision to more and more people around the world. For now though, not much will change. Dropcam products will still be sold online and in stores. And Dropcam customers will still continue to use their Dropcam accounts.
According to Rogers, this deal has been made to better integrate both Nest and Dropcam. But it’s Google, which want every products under Nest’s umbrella. Nest only had Thermostats and smoke alarms so far, and now it will add cloud-based wireless security cameras as well as its application to fill the gap. May be, Google will also look for the potential integration of robots to its home tech catalog. This acquisition won’t stop here; Google will acquire many more ‘home tech’ firms in coming days.
If Google’s rivals like Apple enter the next-gen ‘smart’ market of digital connected home technology, Google will be having a stiff competition. This is the reason Google want to make it as early as possible to dominate the potentially ‘rich’ market. As of now, existing home appliance brands like LG, Samsung and Panasonic already started to implement ‘internet of things’ with its latest products, such as notification system, wireless monitoring etc.
There are other new players as well, who want to make your home well-connected to you, remotely. Will Google find the new sector profitable soon? Is the software giant looking for a long-term revenue machine?