Yahoo has shown its intention to enter into mobile messaging field and acquired Blink, a mobile app similar to popular messaging app Snapchat where messages gets deleted automatically after a stipulated time.
The deal was announced on Blink’s website and its apps on iOS and Android will be shut down in a few weeks. Details of the deal were not disclosed. The ‘Self-destruct’ app Blink was founded in 2013 by ex-Google employees Kevin Stephens and Michelle Norgan who head Meh Labs. The deal comes after a few days after Snapchat settled charges with U.S regulators for cheating users that the photos would disappear after sometime.
A statement in the announcement reads:
We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to yahoo.
Ever since Yahoo’s Chief Executive Marissa Mayer took over there has been a series of acquisitions by the company including Evntlive, Snip.it and Summly. This is seen as the company’s increased interests to offer online services to smartphone and tablet users which has over 430 million users of mobile products.This becomes the 38th acquisition completed by Mayer, who heads the $35.5 billion company. Tumblr was her highest deal at $1.1 billion. The staff of Blink would be absorbed into Yahoo Inc.
Many internet companies are focused on acquiring messaging apps to tap the revenue generated through services offered by the apps and a growing number of users. Users might experience messaging problems during the shut down of Blink iOS and Android apps.
On another side, Facebook steadily growing its app database, which so far includes WhatsApp, Instagram, Paper, Moves and Facebook Messenger – all working independently. Except Paper and Messenger, Facebook hasn’t yet used its brand name in rest of the apps. There were some reports that said Snapchat had rejected the $3.2 billion offer by Facebook. Just for your info – In early-February, Japanese e-commerce company Rakuten has acquired the free call and text messages mobile application Viber for $900 million.
The price tag of the Yahoo-Blink deal is not available yet. Stay tuned for more updates on this story. Meanwhile, we need answers from you – is the world moving towards mobile? Why these heavy weights are on a acquiring-spree, especially mobile messaging apps?