It was reported in last October that Twitter to shut down its #Music service and the rumor continued until today, as Twitter officially announced to remove the app from iOS App Store and the service will be dead on April 18th.
If you have forgotten, we remind you that Twitter launched the service on the same date in 2013 and it’s killing it on its first birthday itself. The service was launched for desktop and only for iOS mobile devices, but it never made into the Android platform nor to Windows Phone.
When the app was launched to App Store, the download rates were not satisfactory, but the company has continued to improve the app by adding more services such as music discovery by partnering with Rdio and Spotify. But, the project head Kevin Thau left Twitter soon after the launch of the service to work on Jelly Q&A app. Since then, the company hasn’t taken much interest on the #Music services.
At the time of the writing, the app has been disappeared from the App Store. If you have already installed the app on your iPhones, then you could use it for few more days until April 18, 2014.
Here is the official Tweet:
Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18.
— Twitter Music (@TwitterMusic) March 21, 2014
However, In a followup tweet, the team mentions it will “continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter.”
This was the last years’ official announcement of Twitter Music, on April 18, 2013:
— Twitter Music (@TwitterMusic) April 18, 2013