Amazon has announced today that it will be in charge of delivering Whole Foods groceries. This the company’s first major integration between its acquisition of Whole Foods and its e-commerce operations. Amazon considered introducing groceries from the chain to its Prime Now delivery services in four different markets like Austin, Cincinnati, Virginia Beach and Dallas.
In this way, Amazon Prime members are now able to order groceries, and they can get their packages within one or two hours. The two-hour delivery implies no costs while the one-hour delivery costs $7.99 on order higher than $35. The Whole Foods groceries that are available through the delivery program include alcohol, seafood and meat, floral, dairy, bakery, organic and fresh produce as well as everyday staples.
Whole Foods groceries will be delivered at your door
Stephenie Landry is the VP of Prime Now. She argues that Amazon is ready to implement the delivery service in more markets. However, no official timeframe was made available yet. In June 2017, Amazon revealed the acquisition of Whole Foods which cost $13.7 billion. Last year, Bloomberg reported that Whole Foods had closed a deal with Instacart for exclusive delivery. That deal has three years remaining.
Apoorva Mehta is the CEO of Instacart. Mehta argued that Amazon somehow sent a signal to the whole retail landscape when it decided to buy Whole Foods. Now, every grocery retailer may need an e-commerce strategy. Instacart brought hundreds of grocery retailers online, and they have managed to do it successfully.
Whole Foods employees will choose the products from the shelves to send them to their customers via Prime Now delivery driver. Furthermore, Amazon intends to expand its Whole Foods groceries delivery service across the United States later this year. The company decided to pair up with local retailers to be able to deliver goods to their customers via Prime Now.
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