Google’s Accelerated Mobile Pages is an open-source project that will improve mobile web experiences and reduce mobile sites loading time. The company unveiled the new feature July 19. It seems that 2016 is all about creating better and faster UX across mobile devices.
According to research conducted by Google, mobile websites take about 19 seconds to load. It might not seem that much, but Google won’t allow it anymore. The company wants to ease users of the frustration of having to wait too long, as well as offer publishers new opportunities. The ultimate goal? Developing a way through which mobiles sites can load within as little as 5 seconds.
“Delivering a better experience for users has been our top priority since Google was founded, from the products we develop and the ads that we show to how we do business with our partners and clients. This will be on full display at the DoubleClick Leadership Summit, our annual gathering of large advertiser, agency and publisher clients beginning today,” says Paul Muret Vice President of Display, Video and Analytics at Google.
The Accelerated Mobile Pages Project (AMP) provides a way through which web pages can load as much as four times faster and also use significantly less data than non-AMP web pages. AMP for Ads will allow marketers to build ads in AMP HTML so that both the content from the publisher and the ads from the advertiser load simultaneously at the fastest speed possible.
AMP is already helping important publishers such as Washington Post to increase revenue. It is reported that the returning user percentage for mobile search has grown by 23 percent since Washington Post began using Accelerated Mobile Pages Project HTML.
Google has also announced Accelerated Mobile Pages Project Landing Pages. These custom pages can be built by advertisers so that, when clicking the AMP ads, users can continue having the fast AMP experience. Landing Pages are created using the AMP HTML, just as with AMP for Ads, so that the process remains the same as with AMP content pages.
Are you a publisher or an advertiser looking to increase revenue? Click here to find out more useful information about the Accelerated Mobile Pages Project.
IMAGE SOURCE: zacorp.ru