Here’s something that might brighten your day if you’re a social media enthusiast: you’re no longer confined to just “liking” Facebook posts anymore.
The number one social platform has finally launched the new Reactions feature that we have been teased with for several months now. By popular demand, Facebook has finally stepped beyond the simple thumbs-up button with a wider variety of ways to express your feelings.
“Like” wasn’t the right reaction to a lot of posts, and Facebook has acknowledged that a while back; now we’re seeing some results with the global rollout of Reactions. Featuring five emojis, the feature allows Facebook’s 1.5 billion users to personalize their reactions to the post they’re seeing.
Just hover over the “like” button on desktop – or hold it on mobile – and see the five animated emoji pop up: love, haha, wow, sad or angry will better express your reactions to different pictures, status updates and videos you see on Facebook.
Each post in News Feed will start tallying up the reactions – showing how many loves, how many hahas and so on – a post gets. This is the best compromise Facebook was willing to come up with as users have been requesting the infamous “dislike” button for a long time.
Make no mistake: you won’t have the full range of human emotions contained within these five offered by Facebook. The reason behind the choice is that the social network wanted to avoid the increase of negativity and trolling on the internet.
Reactions is the result of a one-year research which involved several focus groups and surveys; Facebook tapped into one- to three-word comments, virtual stickers, and emoji to identify the emotions people most commonly express.
According to Gartner Research analyst Brian Blau, the huge demand for a “dislike” button merely reflected the users’ frustration of not having more choices beyond simply “liking” a post.
Even though other emotional reactions could’ve made it on the list, Facebook wanted to keep the new product “lightweight, simple and understandable.”
Back in October, the company announced they will start testing Reaction in Ireland and Spain, but today, February 24, they have finally been rolled out to all users.
Emoji have become increasingly ubiquitous in the digital culture, and Facebook wanted to encourage users to routinely interact via emoji – the language of the millennials.
The more Reactions will be used, the greater the insight Facebook gets into what interests users, which could eventually influence what status updates and advertisements they see.
Image Source: Android Central