For those of you who were eagerly waiting for the launch of the Apple Live TV service this year, you will have to wait a little longer. Apple Inc (NASDAQ:AAPL) had previously intended to introduce its live streaming service at the iPhone event on Sept. 9, but due to insufficient advancement in securing licensing deals from content providers, the service will not be available until 2016, according to Bloomberg.
According to Bloomberg, the negotiations with TV networks owned by CBS Corporation and 21st Century Fox are progressing slowly. The networks are hesitant due to capacity concerns. Apple is thus struggling to create a fast and reliable computer network that would guarantee a smooth streaming experience.
“One of the problems you have with a TV is you have a disparate system with a bunch of providers. There’s no standards. There’s a lot of rights issues,” said Eddy Cue, Apple Senior Vice President of Internet Software and Services.
Apple was aiming to price the brand new service at about $30 to $40 a month. The company has been working for nearly a decade in trying to reinvent TV. The main stumbling block is the price of content. Just as Apple once persuaded music labels to sell songs for a lowly 99 cents, it wants to offer a package of popular channels for $40 a month, according to sources.
“TV is a hard problem to solve,” Eddy Cue told CNET. “One of the problems you have with a TV is you have a disparate system with a bunch of providers. There’s no standards. There’s a lot of rights issues.”
The company has refused to comment on the negotiations, but according to sources, although Apple is targeting 2016 for a release date, it is still not certain whether they can close network deals in time.