Away from the news and reporting of Q3 results from Samsung and other tech giants, Amazon is cooking something and today they released Cloud Player app for Mac along with launching their new Kindle Matchbook service.
Earlier this year, Amzon launched the Cloud Player app on PC and before that it was only available in a small number of devices such as Sonos’ Wireless HiFi system and Roku streaming media players.
Further expanding the application to Mac platform, the company has allowed the Mac users to download the application to check newly ripped CDs along with buy via iTunes and then add to Amazon library. Similar to what iTunes provides, Cloud Player also allows users to play the media from library on any devices with the app without even syncing the music files across devices. You can also purchase from Amazon MP3 Store, where more than 25 million songs residing. The player also has a special feature, which will help you to discover new songs via its personalized recommendations within the app.
Cloud Player automatically detects and adds new music to your library even if you bought it from iTunes or ripped a CD. The app does all the work for you.
By releasing the Cloud Player app to cross platforms, the company is not only increasing the number of app installations, but also aimed at higher music purchases on Amazon Store.