As the same-sex marriage became the law of all 50 states in the United States, its not only the LGBT community who celebrated the new ruling, even the technology giants such as Facebook, Google (including YouTube), Apple, Twitter, Uber and Salesforce celebrated marriage equality and pride with videos, easter eggs and photo filters.
In a 5-4 ruling, the U.S. Supreme Court struck down gay marriage bans unconstitutional in a decision issued on Friday, where the judges said the fourteenth amendment requires states to license same-sex marriage. There lived around 690,000 married and unmarried same-sex couples in the U.S as of 2013, according to a study by The Williams Institute.
Facebook’s Celebrating Pride:
The world’s largest social network Facebook has introduced a new Celebrate Pride tool through which its users can show off their support for marriage equality by turning their profile pictures to a colorful rainbow-imposed profile pic with the same photo. Facebook CEO Mark Zuckerberg announced the tool soon after the US Supreme Court ruled the marriage equality law.
Earlier in the same day, Zuckerberg wrote on his page:
“Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise. I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law. We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction.”
Google and YouTube:
Google Inc., the company behind several tech properties such as YouTube and Android OS also celebrated the new ruling of the US Supreme Court. The search giant has put Easter eggs in its search results. If you search ‘marriage equality’ in Google search engine, you will be welcomed by a rainbow themed heart and several colorful people holding hands to support marriage-equality.
YouTube has launched a #ProudtoLove month where many of LGBT community members come forward to make it happen in a touching video.
Twitter’s #Pride and #LoveWins Campaign:
Twitter is also celebrating the new same-sex marriage law in the US, by launching two new rainbow-imposed emojis for #pride and #lovewins. US President Barack Obama tweeted:
Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins
— President Obama (@POTUS) June 26, 2015
Apple’s LGBT Pride:
Tech giant Apple Inc.’s CEO Tim Cook, who came out as gay earlier, celebrated the Supreme Court ruling with a tweet on Friday. Today, Apple has colored itself in rainbow colors – created a separate LGBT Pride section in iTunes with rainbow themed iTunes logo. The company has even added books, movies, apps, TV shows and podcasts that represent the LGBT community in its App Store. Apple mentions the 1969 Stonewall riots in its iTunes LGBT section and wrote:
Every June, we commemorate the 1969 Stonewall riots—a history-making moment in which gay men and women fought back after decades of relentless discrimination. It heralded the beginning of the modern gay rights movement, launching the struggle for public visibility, cultural acceptance, and legal equality that the LGBT community has continued battling for ever since. To celebrate these efforts, we’ve gathered a selection of movies, music, TV shows, apps, and more—all reflecting the broad and diverse spectrum of LGBT pride.
Today marks a victory for equality, perseverance and love. — Tim Cook (@tim_cook) June 26, 2015
The always controversial ride sharing app-maker Uber is celebrating the marriage equality by adding a rainbow flag on behind of every virtual car you would see in the map inside the app.
If you open up the Uber app, you could see the car icons with a rainbow trail moving in real-time to show the location of the vehicle.
Salesforce.com’s SF Pride:
Salesforce.com has already struggled hard for the rights of gay and lesbian equality, even inside the company as well. The company has also celebrated the win in a tweet:
— Salesforce (@salesforce) June 26, 2015