Twitter, Inc. (NASDAQ:TWTR) is aggressively increasing its features to get more users into its social media platform and recent updates rolled out have proved them also. In addition to that, Now Twitter has started to introduce a page for the products with integration of e-commerce. This allows its users to buy the products directly from the Twitter itself.
Twitter has already registered for e-commerce last fall itself, when the company has introduced a Buy button for the various products in the platform as its feature. Anyways, a single tweet in the Twitter looks bit tough to make the people buy the products from the platform and the company is acknowledged for that too.
Tarun Jain (@tarunkj), Group Product Manager mentioned in the Twitter official blog as
Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet. This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.
In the process of expanding the two line tweets into the description, Twitter has started to display a page for the products, hoping it will improve the feature. This page comes with the full description of the products and video about the product. In addition to this, additional information such as description, price and other options such as visit the website, book also available along with the product information.
Twitter is likely to increase its revenue generated through the sales in its platform and this feature will help the company to increase the revenue of the company and monetize the platform in a better way. Also, in order to compete with other social media, which are consistently rolling out various implementations to improve the user’s experience, Twitter has also increased its features in the platform.[ Source ]