Netflix is now in talks with Comcast, Suddenlink Communications and other such popular cable TV companies to include Netflix streaming app on their set-top boxes.
The news broke out from the source, which is familiar with the current talks between the companies. There will be partnered services between Netflix ad traditional cable TV companies, if the deal is closed successfully. However, the cable TV companies face severe competition from the streaming app directly or indirectly, as Netflix provides the users to watch movies as well as TV programs via their Internet connections, smartphones or other wireless devices. This raised the concern to these companies, which may lead to the destruction of cable TV companies ultimately.
But recently Netflix begun to produce its own programs like Orage is the New Black and House of Cards, and the service is thought of more likely to be the next HBO of Internet than a streamer of all TV programs and the negative relationship between cable TV and Netflix can be turned to the positive partnership. However, this is not the first time, Netflix already partnered with Sweden’s largest cable TV service – Com Hem and Virgin Media in the UK. In UK, via Virgin Media deal, Netflix will be spreading its wings in 1.7 millione homes via Tivo set-top box. Till date, none of US operators partnered with Netflix and it could be the first time in US market.
After the news reported by WSJ in earlier Monday, Netflix shares jumped 7.7% t $323.88 as the deal might help the company to get more viewers. Still, no response from Comcast nor from Suddenlink. Stay tuned on The Next Digit for more updates.