Steve Jobs is undoubtedly one of the prominent inspirational individuals in the field of technology. The cofounder of Apple Inc. has played a pivotal role in the rise of the company to the pinnacle of success and thus, the present CEO of Apple Inc. Tim Cook believes that the man deserves another go with regard to his biography. The main aim behind another biography of Steve Jobs is to resurrect and furnish the public image that the late cofounder holds.
According to the spokesperson, Steve Dowling, Apple Inc. and its employees believe that years after the death of the legend, it is their duty and responsibility to share with the world, what they know about Mr. Steve Jobs. The biography will be written by Brent Schlender and Rick Tetzeli. The authorities have decided to work with the duo owing to the long relationship that Mr. Steve Jobs shared with Brent. The book is expected to provide the readers with an elaborate description of Mr. Jobs as a man as well as the genius behind the mask of a simple man.
Brent and Rick had approached Apple Inc. previously for the permission to complete the book in the year 2012, but back then, the company executives refused to make any significant comment on the Mr. Jobs. The decision was reversed approximately 18 months later, allowing the duo to continue their work on Steve Jobs. Brent is probably one of the most knowledgeable individuals about the cofounder of Apple Inc. as he has been following the legend for over 25 years now.
The details given in the book by Brent and Rick are all true facts and all of them have been cross checked with all Apple Inc. employees. The experts believe that this one of the innumerable good effects that Tim Cook has had on Apple Inc. Since the arrival of Tim Cook as the CEO, Apple Inc. has developed into a much more open minded and adaptive company.