Despite the competition from the other players (Google Wallet, Square, Lemon and Stripe) in the market, PayPal moved one step ahead by introducing the new easiest way of user payment using its services by introducing pay via QR Codes and the four digit short codes as a secondary in-store payment option.
PayPal will soon introduce the new service which will allow the merchants to scan the QR code from your smartphone application, which will charge your PayPal account balance. If the merchant doesn’t has the scanner, then all you need to do is to show the 4 digit code, which pops out from your app and it will transfer the payment via any traditional card terminal.
This new feature will be rolled out globally in first quarter of 2014. The company has already lured-in thousands of retailers on board to launch a separate in-store payment option. The company also notes that the new service can integrate special offers, discounts and reward programs deeply within the service and the payment codes can be built into retailers’ application if they wish to.
Acquisition of Braintree can be used well with the services and Facebook’s new plan to bring the mobile payment solution (may be, it could be the social integrated mobile payment solution) could push the company to move further with new secured integration of new kind of services along with the traditional PayPal payment solution.