Pinterest has filed a lawsuit against the new travel planning startup – Pintrips, based in California for allegedly copying part of the brand name.
The company also accused the startup for trademark infringement, false designation of origin, unfair competition and trademark dilution. Despite the Pinterest has posted a discouraging statement of its brand guidelines in its website, there seems no stopping of using the terms pin in brand names. Recently, Pinfluencer also re-branded itself as Piqora after the Pinterest’s interest in opposing it.
Pinterest says in its Brand Guidelines page:
“Pinterest’s marks include the Pinterest name, logos, graphics, and any other word, phrase, image or other designation that identifies Pinterest as the source or origin of any product or service.”
Written in the complaint filed by Lawyers of Pinterest:
“This action arises from Pintrips’ decision to adopt a social media brand that is confusingly similar to Pinterest’s, and its refusal to recognize, discuss or remediate the confusion it causes among consumers.”
Last week, the company has won a $7.2 million and injunction against a Chinese cybersquatter named Qian Jin, who registered around 100 domain names similar to pinterest.com. And regarding this lawsuit, to be fair, the functionality of Pintrips is more specific to only travel planning space and it has nothing to do with the Pinterest’s functionality.
The full complaint is embedded below, which is filed i U.S. District Court for the Northern District of California. For more, read the story at Techcrunch. Stay tuned for more update on this filing and we try to get the response from Pintrips as we contact them soon.