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Instagram to roll out ads in photo streams, starting with U.S. users’ feed

Instagram has finally announce that it will begin rolling out ads to U.S. users feeds as the part of the experiment in coming months and said it as “occasional ads” not regular.



We have been expecting a revenue generation from the world’s most popular photos-based social network as the world leader in social network, Facebook has acquired the Instagram 1 and half years ago for a whopping $1 billion.

The company said in the blog post “growing business“:

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.”

As the announcement suggests, the revenue model of Instagram will not include the regular sidebar banners or those ugly links, but the ads will be as same as the regular photos and videos but not from the people you follow. This will be as similar as the “suggested posts” in Facebook and promoted tweets and #hashtags in Twitter and the adverts will blend into the content of the site without turning it ugly.

Moreover, the firm also promised to provide full control of the ads to the users by providing “hide posts” and “send feedback” feature if you don’t like the sponsored posts in your feed.

The announcement wasn’t a surprise as many users expecting it as Emily White, Instagram’s director of business operation hinted about the concentration on app’s search  function along with the ads integration. More, the Facebook is not private and it should also give good news for its share holders! What do you feel about this step by Instagram?

About John W Arthur

John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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