Apple Inc. (NASDAQ:AAPL) has come out with an interesting, colorful invitation for its March 9 event in San Francisco, where the much awaited Apple Watch will be launched. In sync with its traditional style of grand launches presided over by the previous Apple leader, the late Steve Jobs, Apple will be magnanimous this time around as well.
Apple already has a ginormous ad story running into 12 pages in the March issue of Conde Nast’s Vogue. Steve Jobs’ presence may be missed in Apple’s launches, but surely not the grandstanding when it comes to marketing its products.
The tagline for the event, ‘Spring Forward’ cleverly connects with the spring winded smart watch which will see for the first time, the combination of an analog sidewinder and a touchscreen. The interface on the watch, as well as some of the application moves and transition will be controllable through the sidewinder. This brings the experience of a wrist-watch back to the average customer, who otherwise had to choose from smart watches that seemed nothing more than smaller sized versions of smart phones. With this, Apple has reinforced the notion that it is a company that relies on innovation rather than imitation in driving the sales for its company.
The device, set to go on sale this April will come out in three versions, viz., Standard, Sports and Luxury versions. The Sport watch will launch in either gray or silver color versions, whereas the Standard version will come out in polished or black color versions. On the other hand the luxury version has been planned as a 18 carat gold plated device.
Each model will have sapphire crystal displays and will be sized at 38 mm and 42 mm. While Apple has remained tight-lipped about the pricing of its standard and ultra luxury models, the US entry level sport model has been priced at $349 and it is expected that the price of the luxury model may run into several thousands. Apple has also installed safes in its stores to secure the gold versions of its smart time pieces.
Sensing the innovativeness in its smart watch, Apple expects the demand to run high for its smart watches. Accordingly, Apple has reportedly ordered something between five to six million pieces from its various manufacturing facilities. This figure is in sync with the 7.5 million piece orders that Apple had placed for its iPad released in 2010, the last time when Apple had innovated on a product.
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