Till date Facebook (NASDAQ:FB) was considered to be the most addictive entity on the internet media. Since its launch, the social media giant has broken all the records related to users. But it seems that the awesome moments are slightly on a pause. According to a report presented by iStrategy Labs, most of the teenagers are more eager on leaving Facebook. Now, this is something which takes you by complete surprise in case you invest quite an amount for your business on Facebook. Some people had said that this would happen one day just as a joke, but the words are certainly turning true.
The report came in on Thursday stating that the social media giant is slowly and steadily losing its well earned popularity among the teenagers. The popularity had been on the decline for quite some time now, but the pace has quickened in the recent times. According to the report, the year 2014 has seen a fall of approximately 6% in the users between the age of 13 years to 17 years in the United States. In the year 2013, the same percentage was 93 and in 2012 it was 95%.
Although, 88% is a huge number, but the fall of 6% is also considerably huge. It is even more important when the same statistics for the year 2014, 2013 and 2012 is calculated for the very near competitors of Facebook. Instead, the competitors are experiencing an improved and renewed source of users, thus strengthening their position in the social media.
Interestingly, the recent acquisitions made by Facebook, i.e. Instagram and WhatsApp; both are immensely popular with the teenagers. Instagram has approximately 300 million active users with a huge proportion of teens. The scenario is very much the same for WhatsApp as well, if not better. This is probably the warning bells for Facebook to bring in something new and better.
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