Google has officially pulled off authorship from search results where the authors name and profile photo would no longer be displayed with the articles.
Launched in 2011, the authorship program has been ended with the introduction of Google Plus, as all the details are displayed on the author’s account. In June, Google has stopped displaying profile pictures and the number of followers in Plus for a similar desktop and mobile experience. However the search results will not display the Google Plus profile picture along with the related articles.
“In our tests, removing authorship generally does not seem to reduce traffic to sites,” said John Mueller, Google Webmaster Trends Analyst.
According to Engadget, the company moves to remove authorship details was due to the lack of space on phone’s screen. A study by Stone Temple Consulting revealed that 70 percent of authors have not made any effort to connect their authorship with the articles. Mueller also mentioned that authorship made little difference in ‘click behavior’ while it was widely noted that author snippets were the cause of web traffic.
Google will continue to provide support of structured markup that will allow search engines to understand the content and context on the web. Mueller added that they will be using it to provide rich contents on the web. The company might also come up with a revamped authorship program in the future. For the time being, Google Plus will display the posts and pages along with author picture and details in the search results.
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