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Firefox testing sponsored tiles on Nightly for over a month now

Firefox is undoubtedly one of the most used web browsers in the world. Just like most of the other browsers, Firefox also has the tendency to make tiles of the most visited websites from your computers. This is literally the same for all the different builds of Firefox except for Firefox Nightly. Firefox Nightly is basically an experimental build where in Firefox experimenting with the advertisements.Firefox testing sponsored tiles on Nightly for over month now

According to the reports, along with the tiles suggesting the most visited websites, the users will also see scattered sponsored advertisements on their browser’s home page. You will be able to witness all this, only if you are using the experimental build of Firefox Nightly.


Firefox had announced about such changes quire some time ahead. But the first implementation came into view just about a month ago, which means the organization had been working on this. The users who are using the Nightly build will see a message stating that there will be some sponsored advertisements and they will be marked for the ease of the user. But according to the reports, the scenario is a bit different as literally none of the tiles are marked for being sponsored posts.

According to Bryan Clark, Firefox Product Manager, the tiles will only be comprising on the sponsored ads who will have paid for the spots. The probable errors in communication are probably because the product and the scheme are still under the testing phase. Mr. Clark also added that not all advertisements will be paid ones as Firefox will incorporate ads from companies like Facebook, Amazon, etc..

We certainly know one thing for sure that Firefox will literally complete all their experimentation on the Nightly users. It will also have to pass through Aurora and Beta builds before it actually reaches the normal users.

Earlier in February, Darren Herman, VP of Content Services at Mozilla said in the blog post that the initial adverts will be targeted at new users and the initial experience of using the browser. That means, instead of showing up the blank tiles for the new users, Firefox will show the sponsored websites along with some good suggestions.

Herman wrote the following in the blog post:

Directory Tiles will instead suggest pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy.

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About Wayne Murphy

Writer and specialized in Mobile Phones (iOS, Android, BB etc), who was with the TND team since it's inception. Other than Blogging, he is also pursuing his graduation on Business Management at CA, California University. All posts by Wayne

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