Apple has settled the differences with IBM to start a brand new partnership for selling iPhones, iPads to corporates along with pushing of Apple iOS as well as its business applications. This is considered to be Apple’s first foray into the corporate sales. IBM and Apple have remained to be rivals since 1984 and finally they have teamed up to capitalize on the new wave of workplace computing: mobile devices.
The partnership is seen as a positive move by the experts and the fans alike. There are an ample of reasons to support this cause. While Apple possesses authority in the tablet market, IBM carries a strong reputation among the corporate world. That is why, it is considered to be a sensible match by the experts.
Tim Cook, the Chief Executive Office of Apple has stated “If you were building a puzzle, they would fit nicely together with no overlap”. It is interesting to note that Tim Cook has worked for IBM for more than 10 years. The press conference was addressed by Tim Cook and IBM’s CEO Virginia M Rometty. The reports about the partnership came out on Tuesday and since then; the fans have been sent into a wave of festivity.
Tim Cook said in a statement:
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today… For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
The partners have announced that they would team up in order to develop mobile apps in excess of 100. These apps will be supposed to work in accordance with the data analytics of IBM and cloud services. These apps are expected to feature in the market by the end of fall.
According to The New York Times, the promotion campaigns of the partnered devices are very interesting. The companies have shown an airline pilot that uses his mobile device in order to check the fuel status or an insurance agent that does the risk assessments for a potential client with the help of his device. The idea behind the promotion is that the devices would offer a lot more than just emails and text messaging, they would offer data analysis and much more to user’s disposal.
See also: 15 iPhone tricks you should try right now.
IBM has pulled up its sleeve to sell these anticipated devices to its customers from corporate world. It is also planning to start an on-site support for these products. The partnership of IBM and Apple is taken with a positive vibe by the corporate world and hopefully, it will set new records of sales in the market.
See also: Apple iPhone 6 rumors.
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