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Facebook COO apologized for ‘poorly communicated’ mood manipulation


The report of Facebook’s ’emotional contagion’ program two years ago has raised outrage among the privacy watchdogs and critics. Many experts and analysts believe that Facebook users were scandalized by manipulating their posts during the four-month mood manipulation program.Sheryl Sandberg Facebook COO

However, a Facebook spokesperson defended the social network’s intentions and said that the study was conducted to improve the user experience and its offerings to all users.

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In New Delhi, Facebook’s Chief Operating Officer Sheryl Sandberg apologized for the ‘poorly communicated’ study. She said in a statement:

“This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated. And for that communication we apologize. We never meant to upset you.”

This statement doesn’t mean that Facebook has convinced its users about unauthorized mood manipulation. Facebook is likely to face charges for the use of user data in its “Emotional Contagion” experiment after an official complaint was filed by a privacy watchdog EPIC before FTC in United States.

Even UK authority has also announced to probe Facebook’s experiment. A spokesperson for the Information Commissioner’s Office (ICO) said in a statement:

“We’re aware of this issue and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances.”

Will Facebook COO’s lackluster apology helps Facebook in the US and UK proceedings? Do you think an average user will know the occurrence of such program? Post your opinions.


About suzanne

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Suzanne loves to cover all aspects of Technology, Online Shopping & Gadgets. She is an Ebay & Amazon seller, who provides valuable information for the successful entrepreneurship. She has also worked for the Online Media such as PC-Tablet.com and many print media - Tech Magazines in France & US.

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