Apple (NASDAQ:AAPL) has hired Patrick Pruniax, VP of Tag Heuer Sales and Retail as the company readies itself for the launch of smartwatch in October. Hence, it has been indirectly confirmed that Apple iWatch release date nears.
Tag Heuer will face a major loss as Patrick Pruniax is an accomplished executive in the field of jewelry and watch marketing. Head of watch brands at LVMH Jean-Claude Biver mentioned in a statement on Friday that Apple had hired Tag Heuer’s Sales Director. Biver also dded that Swiss watchmakers will have to watch out for Apple. Apple’s move suggests that the company’s looking for a top-end executive for the marketing of iWatch. The LinkedIn profile of Pruniax also reveals his impressive career record over the years.
Jean-Claude Biver said in a statement:
“If I had a direct competitor, I would have felt a bit betrayed, but if he goes to Apple I think it is a great experience for him.”
According to rumors, iWatch is likely to be released in October as it was reported that Apple had hired Quanta to start producing the devices in July. Even though Apple had not revealed any details about the iWatch during the recent WWDC, the launch is expected. CEO of Tag Heuer confirmed the hiring by Apple but did not reveal the name of the watch-makers sales director.
Earlier Apple had hired Paul Deneve, former CEO of Yves Saint Laurent for special projects and Angela Ahrendts, former CEO of luxury retailer Burberry Group to head the retail operations. CNET mentioned that Apple had also applied for a “iWatch” trademark in Japan. Apple’s iWatch is seen as a luxury-device and the company wanted an expert marketing executive for the launch of its smartwatch.
As of now, Google and Samsung have already expressed their deep interest on the smartwatch platform along with the health and fitness platform. That means, Apple has to cope up with the current trends and it should prove that it’s iWatch has something more than any other similar products in the market (existing and upcoming).
A Taiwanese company ‘Quanta Computer’ said to be the manufacturer of Apple iWatch. The manufacturing company is expected to manufacture approximately around 50 million units or near about for the first lot to go under the hammer.
According to Ming-Chi Kuo of KGI Securities, iWatch may come with 1.3-inch and 1.5-inch variants, in which one of the variants may fetch a price of a few thousand US Dollars. Other features expected include an NFC chip, sapphire covers, flexible AMOLED display tech, and some biometric functionality. More reports: Apple iWatch Rumors.