Earlier we reported about the rumors of Google-Songza deal, and now finally Songza has confirmed that Google had bought the music-streaming service and the deal was reportedly finalized at $39 million.
Last month, rumors mentioned Google acquisition talks with Songza with the price starting at $15 million. The music streaming service allows users to create personalized playlists based on the location, mood or weather. Songza’s founder, Elias Roman mentioned that no immediate changes are being planned other than making the service more fun and easier to use.
Songza announced the acquisition in a blog post titled “Today’s Other Big Match” when the match between U.S and Belgium began. Both the companies mentioned that they were “thrilled” with the deal.
“We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do,” said Songza.
Songza streams music based on the time of the day,mood and specific genres by utilizing Music Concierge. Last March Songza has partnered with The Weather Channel to understand the weather and deliver tunes based on the climate. The acquisition also is seen as a way to compete with Apple’s acquisition of Beats Music which is similar to Songza. Google might also have future plans to integrate the service along with its apps like Google Now and the upcoming YouTube Music service.
The question might also come to you as in my case that what has made Google take this decision? Well according to the users, Songza is one of the best services that play music depending on the mood that you are in.
The set of tracks are decided based of algorithms that defines your current mood. Now this is really interesting. Both Spotify and Pandora also do similar sort of segregation but with Songza the precision is perfect. This might very well be the reason why Google has set its eyes on the music streaming organization.
Songza was launched in 2007 with an innovative focus on personal playlists other than automatic playlist recommendations. Songza currently has more than 5.5 million active users in North America. Users can use the service for free or opt for the ad-free version for $0.99 a week.[ Source ]