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Google’s isn’t killing Nexus; Android Silver is a different program


Here comes the end to all the rumors and speculations about Google’s ending of Nexus smartphones and tablets to replace it with Android Silver handsets. Google (NASDAQ:GOOG) confirms that it isn’t killing its low-priced Nexus lineup, but revealed that Android Silver is a different program and not related to the Nexus devices.lg-nexus-5-official

Earlier, the rumor mill surfaced predicting the end of Google Nexus smartphones/tablets — including Nexus 10 tablet and Nexus 5 handset — and expected that Google will be replacing Nexus with either its Google Play Edition devices or new Android Silver devices.

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However, Google will also launch the new program – Android Silver – where the search giant will pay top brands like Sony, Samsung, Motorola, Lenovo and LG to make Android devices with pre-specified specifications (high-end) under the program. These smartphones will be sold in retail stores under the popular carriers (Google pays here too!) like Verizon, AT&T and Sprint. Do you expect the “uncarrier” T-Mobile to enter the bandwagon? It’s up to you.

In an interview with ReadWrite, the head of Android Engineering and Nexus Program Dave Burke said the following:

“People just get excited by concepts and forget why we do things. We are still invested in Nexus. People have been commenting about Nexus because there is something else and they think that means the end of Nexus. That is the totally wrong conclusion to make”

Mr. Burke refused to discuss about its new Android Silver program yet. But, as per the information we gathered, its a new move by Google to compete against Apple by taking control of the high-end smartphones by providing pre-specifications to the manufacturers. You can expect a first Android Silver product in early 2015, but not this year.

As of now, the rumors about Google Nexus 8 and Google Nexus 6 devices are already surfaced. We have also seen some leaked pics and specifications of HTC-made Google Nexus tablet as well.

Stay tuned for more updates and post your valuable opinions in the comments form below.

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About David Mayor

david@thenextdigit.com'
Writer and editor of The Next Digit Media, he takes care of iOS, Apple, Mac and other gadgets. He worked at Apple Inc, before joining to TND Media. He was graduated in Bachelor of Journalism & Mass Communication Degree from Cambridge University. All posts by David

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