On Monday, Google (NASDAQ:GOOG) announced the launch of Google Domains, an invite-only service which would allow consumers to register domain names for their businesses. That means, the company is now filling the gaps in its Google Apps hosting segment for small businesses.
The service is currently in beta testing and is available only to limited number of consumers. Google mentioned that a small number of users would be invited for the service in return for feedback. Google’s is set to enter the growing domain name selling market and will compete with big firms like Godaddy and Hostgator.
Google said in a statement posted on Google+:
“Businesses will be able to search, find, purchase and transfer the best domain for their business whether its .com, .biz, .org or any of the wide range of new domains that are being released to the web. Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience.”
Last month, Google’s partner-turned rival has recently sold shares worth $100 million as the company has reported losses of $480 million. Google’s new service will also lure consumers with private registration that will hide the information from the public. Google has not mentioned the prices but the domain names are expected to be priced at $12 a year.
Google has also partnered with hosting services like Shipify, Squarespace, Weebly and Wix for hosting at an additional fee. Google will also offer web templates, e-commerce and mobile-site management services along with the purchases. Google stated that the new service was launched after it found that 55 percent of small business do not own a website. Domain selling websites like GoDaddy will face stiff competition from Google once the service is fully launched. Google hasn’t mentioned when the service will be launched for the public though users can request an invite.
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