Snapchat might just have pressed on the patience of Mark Zuckererg as it has been reported that Mark is looking after the development of an “ephemeral messaging” app called Slingshot, which could be launched to counter Snapchat, may be in retaliation for the rejection of $3.2 billion offer. Snapchat is one of the popular picture and video sharing and social messaging app, which deletes the messages in 10 seconds after watching.
The success of Snapchat has been astonishing and it has also created some ripples among the well-known social networks and Facebook is one of them. Initially in the efforts to curb the growing name of Snapchat Facebook thought of acquiring the application itself. With the failed efforts, Facebook is probably busy is designing a similar application themselves. According o the rumors, Mark is probably planning to name it ‘Slingshot’.
The news came from Financial Time after the acquisition of a Snapchat-like social messenger Blink by Yahoo for unknown amount. If the Facebook Slingshot proved to be a true fact, then it’ll be interesting to see the colliding of three apps – Snapchat, Blink and Slingshot.
The extent of the reach of Snapchat can be realized by the stats showing that Snapchat has approximately 400 million users and more that 80% of the users are regular. The report about Slingshot by Facebook has arrived exactly 6 months after Snapchat rejected the offer of $3 Billion from Mark Zuckerberg.
Earlier in January, Facebook CEO Marck Zuckerberg praised Snapchat for its unique way of social media communication and said that as a “super interesting privacy phenomenon,” in an interview with Stanford University president John Hennessy. You can watch the interview from our January month’s report. He said the following:
“I think Snapchat is a super interesting privacy phenomenon because it creates a new kind of space to communicate which makes it so that things that people previously would not have been able to share, you now feel like you have place to do so. That’s really important, and that’s a big kind of innovation that we’re going to keep pushing on and keep trying to do more on, and I think a lot of other companies will, too.”
According to the rumors that are hanging in online, Facebook seems determined to steal some ground from Snapchat owing the rejection of the deal. Although no one has made any official statements yet, ‘Slingshot’ seems quite plausible a way taken by Mark to stamp his authority. Since Snapchat is precisely a social messaging application that destroys the message once after you view it, ‘Slingshot’ is also expected to be working the same way.
According to many experts in the scene, ‘Slingshot’ might not be far away at all. It will be really interesting to see the battle that rages between Snapchat and ‘Slingshot’.
It’s still unknown, whether Slingshot to include the recently launched Snapchat features or not, such as Stories that lives up to 24 hours in users’ timeline, longer text chats and video chats that disappears too. Meanwhile, it’s worth noting that Snapchat has been involved in user data threat and recently the FTC has issued a warning to the company regarding misleading the customers.
Recently, Electronic Frontier Foundation (EFF) have listed top technology companies based on their trustworthiness in protecting private data of consumers, where Snapchat had been given less stars that means less trustworthy to store users personal data.