Microsoft has announced to release its latest Xbox One gaming consoles to China in September of this year by partnering with BesTV home entertainment company.
Finally, Chinese gamers will be playing on most awaited consoles of the year after 10 months of its global launch, both Microsoft’s Xbox One and Sony PlayStation 4. However, the latter one hasn’t been announced for China, yet. Even Nintendo’s consoles would also be released to the market soon.
Fourteen years ago, China banned the foreign gaming consoles in 2000, following concerns about potential harm to the physical and mental development of children. But in early-January 2014, China’s State Council had lifted the ban on the sale of foreign gaming consoles, which made the companies to plan aggressively to launch the device in China’s markets.
Gaming industry in the country has seen tremendous growth in the last year, where it had generated over $13 billion in 2013, up 38 percent from 2012. Now to focus more on China’s gaming industry, Microsoft appointed Enwei Xie as Xbox China’s general manager.
Partnering with BesTV and forming E-Home Entertainment, will help the company to reach to more consumers as the subsidiary of Shanghai Media Group has a large share in entertainment industry with its innovative catalog of contents.
Microsoft had seen 1 million Xbox One’s sales in 24 hours of its launch in over 13 countries and the figure reached to 5 million. Microsoft had also announced the it sold 1 million units in U.S. markets in December 2013. Amy Hood, executive CP and CFO, during Microsoft’s earning call earlier this month said:
“Xbox One has sold in over 5 million units since launch, and engagement has been high with users spending nearly five hours per day on their console.”
Compared to the numbers released by Microsoft, Sony is much ahead by selling over 5.3 million PS4 consoles till February 2014. Will Sony fight head-to-head with Xbox One in China? For your information – China hasn’t lifted the ban on many games, that are also available for Microsoft’s Xbox One. How will you play that in Mainland?
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