Apple will offer free recycling of its products globally, the company announced as part of the Earth Day, today. If the old product comes with reusable condition, then Apple will give the users Apple Store gift cards, in exchange to the old gadgets and if the product is not in reusable condition, then Apple will recycle the gadget, free of cost.
In a special video regarding Apple’s continuous efforts towards greener planet, CEO Tim Cook said that the company wants to leave the world better with smaller footprint to our future generation by reducing emissions and reliance on fossil fuels. He didn’t forget to point out that Apple is the only company in the world that uses 100 percent renewal energy-powered computer data centers.
Apple not only buy products to recycle in Apple Stores, but also set up recycling programs in cities and college campuses in almost all countries where its products being sold. Apple has sold more than 421 million pounds of products since its inception of Mac in 1994, including Computers, monitors, phones, laptops and other gadgets.
Meanwhile, Apple not only recycling its own products, but also gadgets and its accessories from other companies too. On its dedicated webpage, Apple said:
In 2010, we set out to achieve a worldwide recycling collection rate of 70 per cent of the total weight of the products we sold seven years earlier. Since then, we have consistently reached 85 per cent.
Apple has also admired itself by saying that it’s products and its packaging material have evolved and grown more efficient. You could see an example of Apple’s computer display’s evolving timeline with its power consumption data in the above image. Apple’s 1998 iMac used 30W power in stand-by mode, while the power consumption of latest Mac is 97 percent less than the first iMac, just 0.9W. Even the company’s latest iPad Air tablet consumes less power and also uses 31 percent fewer materials that used in the first-generation iPad.
In a letter, Lisa Jackson, Apple’s Vice President of Environmental Initiatives said regarding the power consumption of Apple devices:
Of course, the cleanest energy is the energy you never use. That’s why we’ve reduced the average total power consumed by Apple products by 57 percent since 2008. And each one of our products far exceeds the strict energy efficiency guidelines set by ENERGY STAR.
Watch Apple’s latest video, “Better,” that’s also posted on its website:
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