To boost its online retail business over long-term, Amazon has jumped towards the home entertainment field by introducing Amazon Fire TV, a $99 video and game streaming device.
Amazon Fire TV comes with a small squared box with a remote controller (for extra $39.99) and it could stream contents from popular applications such as Netflix, ESPN, Hulu and company’s own Amazon Instant Video. The device will be directly competing with Google Chromecast, Apple TV and Roku TV kind of early-players. Hence, the company has executed one of its plans to lure in something from the mightier $70 billion TV ad market.
However, many analysts believe that the new move by Amazon won’t be a game changer for the company as there are plenty of devices available that could stream Hulu Plus, Netflix, HBO Go and other popular video streaming apps. As of now, the popular gaming consoles such as Sony PlayStations, Microsoft Xbox consoles, Nintendo consoles and even the latest DVD players as well as Smart TV’s are streaming popular video apps too.
As the PC market is heading towards the disastrous plunge, many companies are trying to gain market share in mobile space by introducing smartphones and tablets. As the technology and connectivity is not limited to the mobile devices, these companies also has its plans to enter your living room too. And with the Fire TV, Amazon moved one step ahead by providing online shopping option for its customers, by using the remote controller, which also has an integrated microphone to enable voice-activated search.
Surprisingly, this 0.7-inch thin, $99 device boasts a Qualcomm Snapdragon 600 quad-core processor with Adreno 320 GPU and a 2GB of RAM built-in. It could also stream the videos in Full HD 1080P format, while for connectivity, it has dual-band, dual-antenna WiFi and it also supports the HDMI output. Optical audio output also helps users to get up to 7.1 Dolby Digital plus surround sound.
Amazon Fire TV is now available for $99 and you could buy it now, from here.
[ Source ]