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Microsoft plans to rebrand Windows Azure as “Microsoft Azure”


Microsoft is reportedly planning to re-brand its Windows Azure cloud computing platform as “Microsoft Azure” and the company will officially announce the changes with more details in later this week.

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Microsoft’s new CEO, Satya Nadella promised in his first public speech that the company’s future lies around the cross-platform software and services and he will be focusing more on mobile and cloud platforms along with the rebranding of its services.

The news came from ZDNet, citing source familiar with the matter. According to the source, Microsoft could announce the rebranding as soon as tomorrow and the changes could take place before April 3. That means, the new changes could take effect on the second day of Microsoft’s Build conference in San Francisco.

The move could help the company as Windows OS and Windows Phone OS both failed to gain traction and as Microsoft is moving towards cross-platform support, such as releasing Office suit for iPad.

As of now, the Windows Azure not only support Windows platform, but also supports Linux workloads and it powers most of the Xbox One gaming platform too. So, the rebranding seems to be the bold step towards moving cross-platform. Stay tuned for more updates on this story.

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