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Apple is the only company to cross the $100 billion brand value – Brand Finance

Apple has achieved one more milestone in United States as it crossed the $100 billion in its brand value in the country, according to the recent figures published in the Brand Finance U.S. 500.


Brand Finance U.S. 500 is a study that ranks the brands’ value based on location, market sector and more, which published that Apple has the brand value of $104.7 billion (near to 1/4th of the company’s market cap of $475 billion).

Brand Finance said,

Apple is the first and only brand to be valued at over $100 billion, which is more than the cost of the Apollo Space Program in today’s dollars.

Meanwhile, only five brands made into the $50 billion brand value club, where Korean tech giant Samsung scored $78.8 billion. In United States, Google becomes the second largest brand with $68.6 billion, followed by Microsoft’s $62.8 billion, Verizon’s $53.5 billion, GE’s $52.5 billion.

Some other most valuable brands of the years are – Vodafone at $29.6 billion, Coca-Cola at $33.7 billion, IBM at $41.5 billion, Walmart at $44.8 billion, Amazon at $45.1 billion, AT&T at $45.4 billion, Nike at $20.8 billion, Adidas at $7.8 billion, HSBC at $26.9, Wells Fargo at $30.2 billion and Siemens at $20.4 billion.


When we closely watch the top 500 U.S. brands, the tech companies dominates with a 22% share, followed by retail/apparel (14%), financial services (12%) and telecoms/media (12 percent).

In United States, California dominates as the home to the 61 of the top 500 U.S. brands with the combined brand value of $484 billion, while New York has 75 of the top 500 brands with the combined brand value of $422.

If you haven’t forgotten, Apple was in the first position in 2013 too. The pressure is on, let’s see how the Cupertino-based Apple manage to maintain the brand value in coming years.

[ Source (pdf file) ]

About John W Arthur

John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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