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Acer to launch Windows Phone smartphone after WP reaches 15% market share


Acer will begin to produce Windows Phone-based handsets after the operating system gets more demand from consumers and crosses the 15 percent market share, at least in Europe.

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According to a report by The Inquirer, Acer’s Vice President of Smartphones Allen Burnes said that the company will be launching its Windows Phone smartphones only after the increase in consumer demand for the Windows Phones and he also mentioned that once the Windows Phone App Store reaches 350,000 app (including the top 100 mobile apps), then he will consider releasing the series of WP handsets to the market.

Acer Allegro (Acer W4) with Windows Phone 7.5 Mango and 5MP camera was the company’s last handset released 3 years ago with Microsoft’s mobile OS. Since the launch of this handset, Acer hasn’t launched any other WP handsets.

Meanwhile, the research firm Strategy Analytics reported that the WP smartphones’ global shipment was doubled in 2013 to 36 millions, compared to the 18 millions in 2012. Even the reports from ABI Research and Kantar World Panel published the similar reports, which not only shows the increase in shipments, but also shows that the Microsoft’s OS has reached 4 percent market share. Still, 11 percent more needed to reach the 15 percent share and that would take a minimum of 2 years, after looking at the tremendous growth of Google’s Android and Apple’s iOS.

The recently surfaced rumors also suggests that the Japanese electronics giant Sony is also in talks with Microsoft about launching their Windows Phone smartphones under the VAIO brand, despite selling its VAIO PC business.


About Wayne Murphy

wmurphy@thenextdigit.com'
Writer and specialized in Mobile Phones (iOS, Android, BB etc), who was with the TND team since it's inception. Other than Blogging, he is also pursuing his graduation on Business Management at CA, California University. All posts by Wayne

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