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Yahoo plans to end Microsoft search partnership to reverse fortune

After learning about the non-performance after the deal with Microsoft’s Bing Search, Yahoo reportedly plans to regain its old-glory back by revamping its search division.

yahoo-malwareCiting the numerous Yahoo insiders as the source, Kara Swisher of Re/code blog reported that the company’s CEO Marissa Mayer has ordered the two new initiatives, one of them is to re-position the company as one of the main search providers by breaking the long contract with the Microsoft. Moreover, the new search advertising is another initiative of those two.

Yahoo’s Marissa Mayer codenamed the initiatives as Fast Break (Basketball) and Curveball (Baseball), respectively. The main reason for the new initiative is said to be the losing the search market share even after the tie-up with Microsoft’s Bing, where Google and Bing’s search-market shares increased to 67.3 percent and 18.2 percent in December 2013, respectively.

There is a tough road ahead for the company in the way of reversing its search fortunes and Yahoo has to face the challenges such as gaining back the talents related to the search engines, which left the company in past years. The ending of the contract with Microsoft (10 years agreement from 2009 to 2019) could also bring some headache to the company, legally!

With the offensive codenames, Yahoo is ready to play the game to achieve its objectives. Stay tuned for more news and updates on Yahoo’s new plans and ideas.

[ Source: Recode.net ]

About David Mayor

Writer and editor of The Next Digit Media, he takes care of iOS, Apple, Mac and other gadgets. He worked at Apple Inc, before joining to TND Media. He was graduated in Bachelor of Journalism & Mass Communication Degree from Cambridge University. All posts by David

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