On Wednesday, Amazon announced that it will launch several “Amazon Experience Centers” in the model homes built by Lennar across the country. The centers are interactive showrooms where the public can get a glimpse of the company’s AI-powered voice assistant Alexa.
The rooms will be equipped with Alexa-controlled smart-home products like smart doorbells, smart thermostats, and lighting systems. All these products will respond to your voice commands directed at the AI assistant.
Also, the company plans to run Prime video content on its Fire TVs and have some Amazon Dash buttons scattered around the showrooms.
Buyers will be able to explore the sample smart homes in seven U.S. cities including Washington D.C., LA, Dallas, Seattle, San Francisco, and Atlanta.
Amazon said that the purpose of Amazon Experience Centers is to allow potential customers to experience the smart-home environment and entertainment options via its Prime service.
75% of Americans Not Really Into Smart-Home Tech
The centers are thoroughly described on the company’s website. It remains unclear whom these homes are destined to since early adopters already have the smart devices in their own homes, while non-tech people aren’t really into the technology.
In 2017, Gartner pollsters found that just 10 percent out of 10,000 respondents had a smart device in their home. Around 75% said that they would rather do what Alexa does manually. Around 60% of respondents said that they would rather not interwind the devices in their home via a universal hub.
Many people are concerned about their privacy when it comes to the smart-home technology. It is unclear how much data Alexa and the connected home devices beam back to the parent company. Also, the home can be hacked and forced to emit data that you would not hand over willingly.
Image Source: Amazon