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Report: Apple Preparing a Cheaper MacBook Air for This Spring


The MacBook Air 2012According to an update from the KGI Securities to Apple investors, the iPhone maker is designing a 13-inch MacBook air with a lower price tag this year. The notebook is expected to revive MacBook shipments by up to 15% by the end of the year.

KGI analyst Ming-Chi Kuo believes the cheaper device will hit the market at some point during the second quarter, which ends on Apr. 1. The analyst couldn’t offer more details on the incoming MacBook Air, but the report confirms a similar story from Digitimes earlier this year.

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In recent years, customers have lost interest in the MacBook Air lineup because the company had been focused solely on the MacBook Pro and the 12-inch MacBook. The starting price of the 13-inch notebook is $999, which has discouraged some of the potential buyers, as well.

Nevertheless, college students are still very fond of the MacBook Air as it matches their on-the-go lifestyle.

AirPods Could Boost Growth This Year

The KGI report also shows some insights into recent iPhone sales, the growing popularity of the AirPods, and much more. The firm is confident that the AirPods will sell like hot cake and a revamped model, which is slated for the second half of 2018, will spur even more the year over year growth.

KGI also predicts that the cheaper 6.1-inch iPhone model will be met with strong demand this year, which will benefit many of Apple suppliers and partners like Unimicron, Pegatron, and Wistron.

The report underlines that the popularity of the HomePod has been declining. Sales were deemed ‘mediocre’. Kuo couldn’t offer but a ‘neutral’ view of sales expectations for the smart home assistant because of the shipping times.

According to Bloomberg, Apple is also working on a 6.5-inch OLED smartphone and a 6.1-inch LCD handset along with an improved version of the 5.8-inch OLED smartphone. Bloomberg also found that this year, we may witness the release of the largest display in an iPhone to date.
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About Megan Bailey

Megan Bailey is a true journalist, but it wasn’t easy for her to find her true calling. She worked in a PC service all throughout her college and not she is using her hardware and software skills to write technology articles. The thing she loves most about her job is being able to keep tech lovers up to date with the recent trends.

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