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Bethesda Defends “Make America Nazi-Free Again” Slogan


Wolfenstein II: The New Colossus promo image, from Bethesda

Wolfenstein II: The New Colossus promises to be one of those games that will make the first installment of the franchise proud. This is exactly why Bethesda, its publisher, has done everything to make sure the game will be a success. From pushing the limits of the marketing campaign to making promises about the revelation this game will be. However, a witty slogan doesn’t always ensure success. That is even if you may think it’s fictional and people won’t take it too seriously. Bethesda recently found out that surprisingly, people do pay attention to those lines.

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This is why the slogan of the upcoming game that goes “Make America Nazi-Free Again!” sparked a wave of controversy. And if it sounds familiar to you, that’s because it actually is.  Think of a twisted version of president Donald Trump’s campaign slogan “Make America Great Again!”. This line first appeared in a trailer for the upcoming game, one that features, as players already know, Nazis and an ongoing war involving occult forces and superweapons.

A daring slogan

It’s unfortunate because topics like neo-Nazis, terrorists and the president’s supposed connection with them have recently been in the news. This is probably part of the reason so many people are now considering Bethesda’s promotional campaign for Wolfenstein II: The New Colossus to be a prominent anti-Trump movement.

The problem was that many people took to Twitter to express their anger towards this slogan. While it’s true that it’s extremely close to Trump’s presidential one, many people who took offense probably don’t even know what this game is actually about. If more people would be willing to put this slogan back into the contexts it belongs, they would realize that it has nothing to do with Trump.

Alluding at Donald Trump

For once, the famous Wolfenstein series has been around since 1981. Moreover, it had always dealt with the same subject, more or less: killing evil and sometimes supernatural Nazis. Also, Bethesda has refused to apologize by saying that their slogan fits right in with the game’s topic. And that it’s not like people are only now finding out that the Nazis have been the bad guys of history. The videogame Wolfenstein II: The New Colossus comes out on October 17th for PlayStation 4, PC and Xbox One.

Image source: ytimg


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