On Wednesday, Facebook announced that it would be bringing some changes to its News Feed loading time, ones that should reportedly make this easier and faster to load for users. Facebook is planning on ‘rewarding’ pages with a faster loading time and to ‘punish’ those with a slower one.
In a blog announcement posted on the Newsroom, Facebook stated that through this update, it would be trying to make the internet seem faster. This decision was reportedly made after listening to the users’ complaints and frustrations over slow loading pages.
According to the post, some 40 percent of website visitor leave a page if this has a more than three seconds delay. Waiting even longer reportedly makes them quit the site altogether.
New News Feed Loading Time Should Make the Platform Move Faster
The changes to the Facebook News Feed algorithms will start next month. Beginning in September, the social media platform will start filtering the articles on its users’ News Feed. But this filter will not depend just on the loading time itself, as more factors are at play in the loading time.
Facebook points out that: “Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”
The roll out and changes should be gradual, and according to the platform, many Pages should be left unaffected and not see any significant changes in their distribution on the News Feed.
However, web pages that are found to be particularly slow can expect to see a decrease in the referral traffic. To help such sites improve their loading times, and to make them more user-friendly, Facebook also uploaded a page in which it shares tips and offers advice.
Facebook announced that it would be making these changes based on its users’ feedback as quite many are seemingly sending reports on the matter. The social media platform has been adapting News Feed stories based on connectivity and internet speed for quite some time now, but this will be a more signal-based, broader filtering system.
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