On Thursday, at a media event in South Korea, Samsung’s head of mobile DJ Koh announced that the company has to deal with a huge demand for its new flagship smartphones, the Galaxy S8 and S8+. Actually, the demand for the new model surpassed that for its predecessors, the Galaxy S7 and S7 Edge. Those were released last year, in March. This might be the proof everybody needed that Samsung moved past its Note 7 disaster and it is now ready to be a fierce competitor again. Its customers also seem to have forgotten what happened with the Note 7 smartphones which were catching fire. They are now more eager than ever to get their hands on the new model.
A huge demand
Koh’s statements were actually confirmed by a spokesperson from the company. However, neither of them provided any figures for what they claim. The only numbers they revealed were those of the pre-orders in South Korea, its home market, and were over 728,000. According to the research manager for client devices at IDC Asia/Pacific, those numbers bring very good news with them. However, the company should not get ahead of itself, because pre-sale numbers do not always translate into sale numbers.
Recovering from the Note 7 disaster
She also stated that one of the reasons why people turned to the Galaxy S8 models is their wish to have a smartphone with a big screen. If the Note 7 failed, they are now hoping to get what they wanted with the S8 and S8+. The Galaxy S8 and S8+ smartphones will hit shelves in the United States and a few other countries on April 21. This is Samsung’s first release after the mess that was the Note 7. The company issued a very costly recall of the device back in October. This happened after numerous reports of the devices catching fire and even exploding surfaced. The company later revealed that the phones were exploding because of the batteries. According to Koh, they tested more than 100,000 batteries, to make sure that something like this will not happen with the S8.
All in all, it remains to be seen whether or not the Samsung Galaxy S8 and S8+ smartphones will do as good as the company expects them to. Also, if the pre-sale numbers will indeed translate into sale numbers.
Image source: playtech