We previously reported that the Apple iPhone 5s is outselling the “cheaper” iPhone 5c in 2:1 ratio in U.S., and came the report, which said that the ratio is 3:1 in Europe.
It seems that the whole-plastic-made iPhone 5c is not attracting the customers in UK, but the report said that the demand of Apple products in Europe boosted the growth in market share than previous month. Apple had 28.7 percent market share in UK, which was 32.7 percent in same Q3 2012. However, globally Apple is losing ground slowly to Android devices by multiple brands. Kantar’s report also shows that the consumers might be waiting for the iPhone 6 release in 2014.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said that the iPhone 5s and 5c release has boosted the iOS’ market share globally.
Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C,” Dominic Sunnebo added.
In the United States, iPhone 5c managed to bring some sales and helped the increment in iOS share in mobile platforms, especially from low income consumers. Globally, most of the iPhone 5c buyers are switched from Android platform (Samsung, LG, HTC etc) and most of the iPhone 5s buyers are the user of previous iPhone models. This also suggests that the even cheaper iPhone or may be, a heavy price cut can lure in more Android users to the iOS ecosystem.
Still, Android OS is the largest share holder of mobile OS market, which had 55.6 percent share in Q3, which was 54 percent in last year’s Q3. Windows Phone’s market share also increased from 7.4 percent to 11.9 percent year-on-year. You should believe that the Microsoft Windows Phone platform has overtaken iOS market share in Latin American countries and currently in 2nd position, next to Android. Both in Latin American countries and European countries, Windows Phone market share growth is pillared by low-end handsets such as Nokia’s Lumia 520 and Lumia 620 smartphones.