Kodak has just announced their new smartphone which will reportedly pay an homage to their vintage cameras. More specifically, one launched in 1941. The new phone will borrow from its design and it is also named after it. The new Android smartphone will be available for everyone in Europe later this year. An American release might also be possible.
It seems like Kodak is still making smartphones, even if their last one was not as successful as expected. More, their new Kodak Ektra is heavily inspired by their vintage cameras. Its classic leather design it is indeed an elegant approach. Bullitt is actually building the phone, which is described as being a photography oriented device, first and foremost. It will reportedly have a 21-megapixel camera. In comparison with the iPhone 7’s 12-megapixel one, this is a huge progress. The phone will also sport optical image stabilization, phase detection auto focus and HDR. And because it is Kodak we are talking about, the phone’s users will be able to easily print their photos. This thanks to a Kodak printing service which will be easy to access.
More a camera than a phone
Kodak is saying that their new smartphone will most likely not appeals to the masses. And it does not have to. They designed it especially for photographers or for fans of photography. The look of the phone is very reminiscent of a vintage camera, it looks better horizontally and the camera eye on its back stick out, just like the old cameras. It will also reportedly come with a black or brown leather satchel. Also, you will be able to snap a picture without removing the protection satchel, by folding back the lens cover.
For the phone part of it, the Kodak Ektra will sport a 5″ inch HD display, a 1920 x 1080 pixel display and 32 GB of internal memory. Its processor is a Helio X-20 Decacore. The phone will have a MicroSD card slot and a 3,000mAh battery.
The Kodak Ektra will be available for purchase all over Europe in December. In the United Kingdom it will cost 450 pounds. An ulterior release in the United States is entirely possible later or next year. But it will all depend on the phone’s success in Europe. Kodak want to somehow test the market first before releasing it for the American audience.
Keeping in mind that more and more people are attracted to photography nowadays, it is possible that Kodak might have just revealed a technological gem. Its retro design, paired with good specs and, most importantly, a DSLR level camera, will make it a must have for photographers. Both beginners and established ones. After all, it is much easier to carry such a small device with you than a heavy DSLR camera. And if it will be as advanced as Kodak claims, it might just replace the old with the new. But we will have to wait and see if the Kodak Ektra will indeed be something else or just another pretentious smartphone.
Image source: here