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WhatsApp leads in social messenger war by overtaking Facebook


A report stated that WhatApp has found more users than Facebook as leading social messaging service. A survey conducted in five countries comprising of 4000 users found out that 44 percent used WhatsApp at least once a week whereas there were only 35 percent Facebook messenger users.

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Snapchat had the largest maximum of users in  the age group of 16-24 in the US who were also planning to quit Facebook, according to a research by On Device.

The report also found that people preferred to use social messaging apps like WeChat, BBM, Skype and Twitter on their phones. It was also reported that 73 percent used their phones for voice calls, 75 percent use for SMS messages and 60 percent of email users.

The survey was conducted during October 25 and November 10 this year with 3,759 users in US, South Africa, Indonesia and China.

Jan Koum, CEO of WhatsApp had claimed that the messaging service carried more messages than Facebook and Twitter this April. He also said that WhatsApp carried 20 billion messages per day which was the double of Facebook’s message count.

“WhatsApp will not follow Facebook and Twitter in carrying advertising and will continue to charge a 99-cent annual subscription on Android and other smartphone operating systems,” said Koum.

“We do have a manifesto opposing advertising. We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t a place for that. Our phones are so intimately connected to us, to our lives,” he added.

WhatsApp has also added voice-messaging service through an update in August. However, if you have time, just go through the full report in the presentation slides below.

[Source]


About John W Arthur

john@thenextdigit.com'
John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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